FY26 Communications Roadmap

This plan provides a flexible framework for decision-making, ensuring alignment, accountability, and adaptability. It serves as a dynamic roadmap that evolves with priorities while upholding core values. Regular reviews will refine strategies to keep the plan effective and relevant.

Supporting Strategy Documents

🚀 Communicating Impact Framework

This framework defines how the Foundation measures, shares, and amplifies its impact. It ensures that grantee stories, data, and key insights are communicated effectively to stakeholders.

📅 Content Calendar

The content calendar tracks planned communications, including blog posts, social media, newsletters, and major announcements. It helps maintain a consistent and strategic approach to messaging.

🎟️ Events Plan and Conferences of Interest

The events plan details the Foundation’s approach to attending, sponsoring, and leveraging events to build visibility and strengthen partnerships. It includes key priorities for industry positioning and engagement.

💬  **Quote tracker:** feedback from grantees and other partners

A repository of feedback from grantees, partners, and stakeholders. These quotes highlight the impact of the Foundation’s work and can be leveraged in communications and storytelling.

📊 Social and Website Performance Tracker

This tracker monitors engagement across social media platforms and website performance. It helps assess the effectiveness of content and adjust strategies based on data insights.

Team Resources

✍️ Owned Content and Blogs

Team members who want to produce content on behalf of the GitLab Foundation should review these guidelines and fill out this form. SINA Communications will follow up once the request is reviewed.

📖 Style guide and assets

GitLab Foundation team members can find templates, social media banners, and more in the shared drive. Check out our style guide on the website.